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Tangled Web They Weave
Truth, Falsity, Advertisers
by Ivan L. Preston? Tangled Web They Weave ~ CLICK HERE ?
- Release date: January 15, 1996
- Publisher: University of Wisconsin Press
- Author: Ivan L. Preston
- Format: paperback, 236 pages
- Language: english
- ISBN: 9780299141943 (0299141942)
About The Book
Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. Ivan Preston takes us down the slippery slope, from the high ground of honest product information to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising.
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