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How to Write a Good Advertisement
by Victor O. Schwab? How to Write a Good Advertisement · Read More ?
- Language: english
- ISBN: 9781614278863 (1614278865)
- Publisher: Martino Fine Books
- Format: paperback, 252 pages
- Author: Victor O. Schwab
- Release date: October 5, 2015
About The Book
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.
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